Organizing a festival is one of the most exciting and responsible moments. What matters most is the emotion the customers leaves the festival with, which could turn to be their best or worst experience. So a well-organized festival means a lot.
Many things in life change, even the attitude towards the festivals. What used to be desirable for everyone is changing on foot and people have new expectations. One of the most important step in planning the festival is to find your key differentiator and make sure customer know about it.
So here are some things you can introduce to your festival to improve the customer experience:
1. Use technology
We all agree that development and advancement are important for any matter. You need to add something to your festival that will be a constant pursuit of the future, that will keep your event on everyone’s calendar. Technological development plays an important role in all stages of our lives and covers many areas. It is therefore important for the festival organizer to be actively involved in mastering these new innovations and using them in new and exciting ways to communicate, engage and popularize.
For example, it could be facial recognition. This technology is a powerful tool that streamlines the key attendee touchpoints and provides data to help improve future events. You can also use Projection Mapping. This visual technology is an efficient, cost-effective way to create optical illusions on anything from cars to landmarks to stages. Branded multi-use event apps are future must have technology. With tradeshow or conference maps, speaker bios and schedules in the event app, there’s no need for bulky information packets.
2. Use social media
Social media is the most important bullet in our reality. An easy way to connect and share information and emotions. You can create novelty on social media and contribute to your festival. It will attract more attention and will be fun for the customer.
It will also help you attract customers and connect them to each other by posting to get more people to see the festival event. It is important to select the right content by genre. On Facebook, you can share event updates, engage followers and create event page. You can also target your messaging to specific groups using paid promotion. On Instagram, brands get the most engagement on this image-laden social platform. TikTok is short-form video platform. With its quickly evolving landscape, you can experiment with many new features for businesses.
3. Create a friendly environment
Creating a friendly environment is one of the most challenging and important aspect of the fest. Guests should feel comfortable. It should be a pleasant, friendly place for them to be able to express their emotions to the end.
A friendly viewing area may include simple items such as a temporary raised seat at the back of the seating area, lost and found area, equipment charging area, ready for all weather conditions and other similar conditions for more comfort.
4. Healthy Food at the Festival
For too long, festival food has meant burger vans, ice cream trucks, the crepe wagon, monotony. The word Gourmet appeared at festival but it didn’t mean healthy food. This trend is already changing. If you want to create a happy and energetic mood throughout the festival, consider healthy food options such as free water stations to encourage guests to stay hydrated and refill water bottles rather than resorting to disposable plastic bottles. This way you will follow the new trends and take care of people’s health.
5. Different genres of entertainment are a good way
There should be a space here for all types of people with different music tastes, therefore everyone should be able to have fun and unwind there. Furthermore, one of the most important moments in organizing the festival is to create an acceptable space and situation for all people to chill.
6. Luggage is the burden of the festival
One of the worst part of festival is moving your luggage from parking lot to the chosen square: backpack, tent, sleeping bag, alcohol... So, here is a good idea. Why not take your customers away from this stress of carrying luggage by giving them some services they can use, for example, you can provide them with shooting trolleys so that they do not carry the load themselves.
7. Provide the customer with what they need
Commemorative items and cooked food are usually sold at the festival. But what about other things that people might need? Since they may need more things at the festival, you can add a festival market. It improves the user experience and adds an extra revenue channel to the organizer. You may be able to negotiate with one of the large supermarket chains for store delivery or sponsorship if your festival is large enough. They may need essential items that you would not normally find at a festival. Such a cooperation with partner companies will facilitate the costumer experience.
8. Be hands on with your customer
Asking your audience what they want to see will give them a great experience. The best way to do this is through social media. You can use Instagram or Facebook maybe twitter too. Make polls to examine aspects of your festival and give your followers the right to choose their favorites. It’s also great way to make noise and sell more tickets. Customers will also feel that they are part of the festival.
9. Have adequate pricing inside the festival area
Make sure that you are not ripping off your customers by providing ridiculous pricing for anything, water, alcohol, etc. Customers hate to feel ripped off, therefore this will affect their experience at the fest. People do expect that stuff will be a bit expensive but making it too expensive will have a negative effect on the crowed. Since you want people to come to your organized festival every year, it is important that you have your customers satisfied. Therefore, you will need to negotiate pricing of items with the vendors/partners to make sure that offered pricing will be expectable to your customers.